Is the application of project management to the creation and development of festivals, events and conferences? Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Clients hire event management companies to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event. (Or just a subset of these, depending on the client’s needs expertise and budget from product launches, press conferences, corporate meetings and conferences, marketing programs (road shows, grand opening), and special corporate hospitality events like concerts, award ceremonies, film premieres, fashion shows, personal events such as weddings etc.

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